Clients
Cycling Otago & Cycling Waitaki
What it involved
Brand and logo design
Advertising
Print design
Website design and development
Email design and deployment
Social media content
Year
2022–
Gravel in Paradise is a series of three cycling events held on gravel roads across rural Otago. Initially launched as a single event in Oamaru run by Cycling Waitaki and the Oamaru Coffee Riders. Cycling Otago has partnered with the above to expand the series to include Middlemarch and Palmerston, with the last events attracting approximately 100–120 participants per event, who travel from across the South Island. This growth necessitated the creation of additional event logos, consistent with the existing White Rocks and series branding, along with associated print and digital marketing materials, and a newly designed and developed website.
My role across this has been the design and implementation of all creative outputs across the series; including new and expanded series and event logos, advertising material, and the design and development of the website.
With approximately 20% year-on-year growth over its two-year history, the event is set to expand further in the coming year. Additionally, the race has been filmed for the FulGaz indoor cycling platform, offering riders worldwide a virtual experience and aiming to further increase the event's profile.
Expanding an existing event to a series of three cycling events, including branding, advertising and website design and development, to bring some of the best gravel roads Otago has to offer to an expanding race format.
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Building an existing logo into further events
Developed series logos
Poster and Facebook Branding
